Introduction:

Security and privacy are of paramount importance to us at ALQUA E-MART (OPC) PRIVATE LIMITED. Below, you’ll find details about our policies and procedures regarding the collection, usage, disclosure, and dissemination of information. By visiting this Website, you agree to abide by the terms and conditions of this privacy policy (“Privacy Policy”). We have crafted this Privacy Policy to underscore our commitment to safeguarding your privacy and personal information. By using the Website, you explicitly consent to our utilization and disclosure of your personal information in accordance with this Privacy Policy.

By confirming that you are bound by this Privacy Policy (via the means provided on this website), by utilizing the Services, or by otherwise providing us with your information, you agree to the practices and policies outlined in this Privacy Policy. You hereby grant consent to our collection, use, and sharing of your information as described herein. If you utilize the Services on behalf of someone else (such as your child) or an entity, you assert that you are authorized by such individual or entity to accept this Privacy Policy on their behalf.

Should our privacy policy undergo any changes, users will be notified of such changes in the policy. To ensure you stay informed about any changes, please review this policy periodically.

We receive information about you from various sources, including but not limited to: (i) if you register for the Site and the Offerings, through your user account on the Offerings (your “Account”); (ii) your use of the Offerings generally; and (iii) from third party websites and services. By utilizing the Offerings, you consent to the collection, transfer, storage, disclosure, and other uses of your information as described in this Privacy Policy.

This Privacy Policy covers the treatment of personally identifiable information (“Personal Information”) gathered when you are using or accessing the Offerings. Furthermore, this Privacy Policy extends to our treatment of any Personal Information that our business partners share with us or that we share with our business partners.

Privacy Policy:

This Privacy Policy does not extend to the practices of third parties that we do not own or control, including but not limited to any third party websites, services, and applications (“Third Party Services”) that you choose to access through the Offerings or to individuals that we do not manage or employ. While we exert effort in selecting and facilitating access to service providers with high privacy and security standards, we cannot assume responsibility for third-party service providers. We urge you to thoroughly review the privacy policies of any Third Party Services you access.

Your Account:

Upon creating an Account, you will furnish information that may constitute Personal Information, such as your username, password, and email address. You acknowledge that this information may be personal to you, and by creating an account on the Offerings and providing Personal Information to us, you allow others, including us, to identify you and therefore you may not remain anonymous. We may use your contact information to send you information about our Offerings, albeit infrequently when we deem such information to be important. While you may unsubscribe from these messages via your Account settings, we reserve the right to contact you when necessary, such as for account recovery purposes. The utilization of certain features on the website may necessitate registration and sharing of information such as email address, name, phone number, credit card/debit card/other payment instrument details, etc.

Collection of Information:

We collect information to facilitate the provision of a safe, personalized, and optimized experience for our users. This information aids us in improving and updating the offerings for the users. We only collect information that we deem necessary to achieve this purpose.

You can browse the Website anonymously without divulging your identity or any personal information about yourself. However, once you provide us with your personal information, you are no longer anonymous to us. Wherever feasible, we specify which fields are obligatory and which are optional. You retain the option to not provide information by opting out of using a particular service or feature on the Website.

Upon using our website, whether by logging in or simply browsing, we may gather behavioral information. This information is utilized to analyze users’ demographics, interests, and behavior to better comprehend, protect, and serve our users at aggregate levels. It may encompass the URL from which the user was directed (whether this URL is on our Website or not), the URL which the user departs for (whether this URL is on our Website or not), computer browser information, and the IP address.

We utilize “cookies” for data collection. The information amassed is utilized to analyze the effectiveness of website features, webpage flow, and user experience. Cookies also permit users to enter their password less frequently during a session. You may opt to disable cookies and still utilize the website; however, this may limit access to certain useful features on the site. We do not govern third-party cookies or similar elements on certain pages of the website.

We may collect different types of information on website usage. This includes data on purchasing behavior during transactions made on the site. Additionally, we gather supplementary information, such as billing addresses, credit/debit card numbers, credit/debit card expiration dates, and/or other payment instrument details, along with tracking information from checks or money orders.

Furthermore, we collect information from discussions, message boards, or feedback. We may retain this information as necessary to resolve disputes, provide customer support, and troubleshoot problems as permitted by law. Additionally, we may collect information from personal correspondence such as letters and emails sent to us.

We collect personally identifiable information (such as email addresses, names, phone numbers, credit card/debit card/other payment instrument details, etc.) from you when you establish a free account with us. While you can peruse certain sections of our Website without being a registered member, certain activities (such as placing an order) necessitate registration. We utilize your contact information to send you offers based on your previous orders and interests.

Mutual Benefits of Personal Information:

Marketing Emails:

If you choose to provide your email address, we will send you information through emails, such as newsletters, surveys, or other email messages containing product and event information, cosmetics tips, or promotions. You may opt out of receiving these emails at any time by selecting the ‘Unsubscribe’ link in the email or by editing your information and consenting to receive email and other communication in the ‘Profile’ section for registered users.

Text Messages:

If you have provided your mobile phone number, you may receive text message/SMS alerts containing product and event information, cosmetics tips, or promotions on your mobile phone. Please note that we will never send you any unsolicited text messages. We do not charge any fee for you to receive text messages from us. However, your mobile service provider may charge you for sending and/or receiving text messages and airtime, as well as any other standard applicable rates charged by your mobile service provider.

Telephone Calls:

If you have provided your mobile phone number or landline number on our website, you may receive phone calls containing product and event information, cosmetics tips, or promotions on your mobile phone or landline phone.

Communication to Serve You:

If you opt to provide us with your contact information, we may communicate with you regarding service-related announcements through various means, including email, letters, and concerning the website. Additionally, we may reach out to you concerning your customer service requests or questions. For instance, all registered users will receive a welcoming email to confirm their registration. These types of communications are essential to serving you, addressing your concerns, and maintaining the high level of customer service that d’you offers its customers.

Information Security:

Our website implements appropriate security measures to safeguard against unauthorized access, alteration, disclosure, or destruction of data. Access to your personally identifying information is restricted to employees or third parties who require such information to operate, develop, or enhance our services.

Updating Your Information:

Upon registering with our website, we may periodically contact you to update your content in order to provide features that we believe may benefit you. You are responsible for ensuring the accuracy of the information you submit to us, such as your contact information provided during account registration. If your personal information changes, you have the option to correct, delete inaccuracies, or amend information by updating your profile information page on the Websites or by contacting us at [email protected]. We will make diligent efforts to effect requested changes in our active databases promptly. Should you provide any information that is untrue, inaccurate, out of date, or incomplete (or becomes so), or if we have reasonable grounds to suspect the information provided by you is untrue, inaccurate, out of date, or incomplete, we may, at our sole discretion, discontinue the provision of any services to you.

Sharing of Information:

Protecting your Personal Information is our priority. We do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent. However, we may share your information with third parties under certain circumstances, including:

Providing services: We may share your personal information with third-party vendors who assist us in providing our services to you, such as email providers, mail houses, shipping firms, companies providing marketing services, and other such third parties.
Legal obligations: If we are obligated to disclose or share your personal data to comply with any legal obligation or if we believe it is reasonably necessary to comply with the law, regulation, or other governmental authority.
Protecting rights and property: We may disclose your personally identifiable information to ascertain your credit status, facilitate debt collection, initiate legal proceedings, protect our rights or property, process insurance claims, or prevent harm to yourself or others.
Business transitions: In the event of a business transition, such as a merger, acquisition, or sale of assets, we may transfer or share a copy of your personal information.


Collection of Sensitive Information:

The collection of information designated as ‘sensitive personal data or information’ under the Reasonable Security Practices and Procedures and Sensitive Personal Information Rules, 2011 (“SPI Rules”) requires your express consent. By affirming your assent to this Privacy Policy, you provide consent to such collection as required by applicable law. In the event such consent is not given, our Services may be unavailable to you.

Exclusion of Liability:

Our Services may enable you to communicate with other Users or to post information accessible by others, whereby other users may collect such data. These users, including any moderators or administrators, are not authorized as our representatives or agents, and their opinions or statements do not necessarily reflect ours. We expressly disclaim any liability for any reliance or misuse of such information made available by users or visitors in such a manner.

Links to Other Sites:

Our Website contains links to other websites that may collect personally identifiable information about you. We are not responsible for the privacy practices or content of these linked websites.

Your Consent:

By utilizing the Website and/or providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this privacy policy.

If we decide to modify our privacy policy, we will publish those changes on this page to ensure you are always informed about the information we collect, how we use it, and under what circumstances we disclose it.

Grievance Officer:

In accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and rules made thereunder, the name and contact details of the Grievance Officer are provided below:

back to top